Wednesday, May 6, 2020

Analysis The Benefits and Challenges of Improving...

Washington, Okoro and Thomas (2012) have written an analysis of the benefits and challenges of improving intercultural communication in international business. Their article functions as an overview of some key issues, and is fairly well-researched, but ultimately treads no new ground. The article first outlines the case for improved intercultural communication, noting that business is becoming increasingly globalized. As nations come together, there is the risk that ventures and deals could fail as the result of errors in intercultural communication. The authors note, however, that as businesses begin to appreciate and respect cultural differences, they develop a better understanding of why people act in certain ways, and give them a better understanding on how they should be act while conducting business. The authors review the literature, outlining some examples of miscommunication in international business. Also noted are some responses to these challenges, where businesses have been forced to adapt their practices to the local market. The final sections of the article outline presumably from an American perspective some of the subtleties of conducting business in foreign countries like England, Germany and Japan. The primary conclusion of the paper is that companies need to ensure that international employees have an appropriate level of intercultural knowledge and sensitivity. The article is professional enough, but lacks rigor. The authors present a thesisShow MoreRelatedAnalysis Of Ccs Corporate Social Responsibility Strategy1491 Words   |  6 Pagesproductive. †¢ To promote a healthy lifestyle for its people, CC participated in a Global Corporate Challenge where staffs were tasked with walking 10,000 steps every day for 100 days. 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